January 30, 2012

Dreaming Together

Today I am going to write a blog that I’m sure some will think is preposterous, and will shrug it off. But before you do, please read the entire article. There are 2 ways to do the music business:

1) The slow way: It takes years and years of being alone, hard knocks, door knocks, and unreturned calls and then if you're lucky you may find success. 
2) The accelerated method: You will still have to do a lot of the above. The difference is you won't be doing it alone, and it will be so much more enjoyable, plus you will reach your destination much quicker and arrive fulfilled.
I remember the beginning of my journey into music land, some 25+ years ago when my favorite song was me me me. Everything I did was for me and about me. The word narcissist comes to mind. Well, after a lot of hard knocks and head banging and broken relationships, I arrived at my destination. However, when I got there I was all alone, and an empty vessel. Believe me it’s not worth it. How can you be at the top of your industry and be miserable? Try my old method it works great!
 So you're thinking, what is this new method? It’s very simple! The quickest road to success is helping someone else get there. How so you may ask? I’m glad you asked! Remember, “Dream Together”. The road to success can be very challenging and lonely. Doing it by yourself is brutal! So don’t!
 Here’s the deal. Everyone has something to offer, no matter where you are in the continuum. As you begin your journey you will start meeting like minded associates. If you share freely with them, they will begin sharing freely with you. You will make friends that you can walk together with on your journey. They will meet other like minded people along the way that have different contacts, and they know things you don’t that they can share with you. It’s kind of like pouring water on a Chia plant; Instant growth! Dream Together!
Take it from an old man with over twenty five years of experience. The old method isn’t worth it. Network Network Network. Share what you know, and know what you share. Sweet dreams!!!!!!

My name is J. Grady and I approve this message.

January 28, 2012

No stake in the ground -- No steak for you!

No stake = No steak!  In other words, if you don't have a plan, to quote the soup Nazi: "No soup for you"! So many times I speak with upcoming Artists and all they have is a dream to offer.  The problem with that is, that's usually all it winds up to be; a dream.  Sad but true.  Most of us creative types love the dream, we just don't seem to love to plan for the dream.  You may have heard the old adage, "shoot for the moon and if you miss you will wind up among the stars".  In this case, if you shoot for the moon without a plan and miss, you will wind up in the toilet.
So my point here is start with a plan and set your path.  Follow your path, and if you've done due diligence with passion and persistence and the right information, you will hit your moon.  Now all of us don't have the skills to set a stake, create a business plan and follow it.  This is why we need to employ others to help us.  I use the term employ loosely.  We employ our friends, we network, and sometimes we have to pay others to help us.  One good way to get info is to find a reputable professional association to join, they're not that expensive and can give you real bang for the buck in the long haul.
One of the best ways to cut your costs is to do as much of the work as you can yourself.  The internet is a great tool.  There is one Caveat with the internet.  That is, there are many snakes out there wanting to take your money.  Though you think you might be too smart for them, believe me.  There are many slick CROOKS, if you will, out there that can get into your pocket before you know it.  Do your due diligence, research research research.  This is one reason you need to be a member of a reputable Professional association.
We at AMP really want to see everyone become successful.  We encourage everyone to follow their dream.  Put your stake in the ground, follow your plan and stick to it.  Network Network Network, and good dreaming!!!!!!!! 
This is J.Grady president and founder of AMP, and I approve this message!!!

January 6, 2012


You wrote the songs, got your CD wrapped up in a pretty plastic-wrapped package with your picture on it, got it on iTunes, and all the digital audio stores.  Now you're sitting at home, waiting by the mail box for the checks to start rollin' in.  It's been three months and you're wondering if they have the right address.  You're thinking, "Am I going to have to cancel the order on my new SUV, my trip to the Caymans, my season tickets and my pedicure?"  I would say if this is all you've done to get your project out, the answer is Yes: cancel everything and apply for food stamps, start looking for a job and go to work on your music career.

Misconception number one is believing your project will be successful on it's own volition.  I'm not going to spend a lot of time on all the things that need to take place for your project to be successful, because that would take hours of explanation and planning, and there are too many variables for a one case fits all scenario.  What I am going to try to do is give you a few suggestions to help you get started, and pull no punches while doing so.

Here are the facts.  It takes money, hard work, a team, planning, passion, perseverance and a good product.  If any of these are missing you are doomed to fail.  You may be thinking, money, oh no!! I've spent every dime I have!  You see, that's why we have a plan.  The one mistake that most commonly destroys Newbies is lack of planning.  Get a plan, invite your friends and find a pro to help guide you.  There are many qualified industry specialists that will get you started for a reasonable fee.  Caveat, do your due diligence before you work with anyone.  There are many wolves in sheeps clothing that will take advantage of you.

This is my business and I love working with upcoming talent.  Find some one with a passion and heart for new Artists.  I would like to keep going, but this is a blog, not a book.  Remember the quickest way to success is to help someone else be successful!