July 27, 2012

THE UGLY TRUTH OF THE MUSIC BUSINESS/ A SURVIVORS GUIDE

Here is an excerpt from my new book coming out soon.


1.   START WITH A PLAN

There are two things that will destroy your career before you get started.

1.   LACK OF PASSION
2.   NO PLAN

Lack of passion is like setting out on a 100-mile trip with only enough gas to get you 10 miles.  You will choke down, sputter and come to a stop.  Believe me, I have seen many start this trip with half a tank and wind up giving up.  Now is the time to dig deep and do some serious soul searching, and ask yourself, do I have enough gas for this trip?


NO PLAN
Having no plan, I hate to think about it, and as elementary as it sounds, more people than not take off without one.  Not having a plan is what I like to call the WHACK – O - DOODLE method. Don’t you think it’s whacked out to head somewhere without knowing where you're going; so do I.

Steve Covey says in his book, The Seven Habits Of Highly Successful people, to start with the end in mind.  This is a great approach for many reasons. Visualization is inherent in having a dream.  If you can’t see yourself there, then there is a good chance, neither will anyone else.

FIND YOUR NICHE–

Niche – suitable place, specialized market – synonyms Place -Position – Slot-
There are many specialized fields within the music industry.  Most people are only proficient in only a few.  Find out where your passion lies and it will lead you to your Niche.  Don’t try to be something you’re not gifted for, it just won't work, and remember there’s only one you.  Always be true to yourself.

A hundred years ago when I was working in Nashville, AKA Music City, one of my responsibilities was to interview potential Artists.  I had a couple of questions I would ask that would overpoweringly determine whether we would work with someone or not.  The first question was, whom do you sound like. During that time the guys would commonly say, George Straight, or the fillies would say, Martina McBride.  WRONG! You see there is already a George and a Martina.  You see, we were not looking for twins.  Question 2 I would ask would be, How long are you willing to pursue your dream?  Some would give it a time limit.  There is no time limit on passion, you either have it or not.  This was a deal breaker.  The right answer was as long as it takes.  Just the other day I was at a jazz open mike night.  An older gentleman who appeared to be in his eighties sitting in a wheel chair rolled up to the stage, the host handed him a mike and he began to sing.  Although you could hear the age in his voice, the passion was louder.  Now guys and fillies that old crooner was the picture of success.  So find your NICHE and don’t give up!

July 26, 2012

fun music stuff



Since the inception of the UK Singles Chart in 1952 there have been various records to break, including most chart toppers, longest run at number one, biggest selling single etc. All the records have changed hands over the years, some more than others and many have certain reasons as to why the records have been held by a certain act. Here are some of the most important records held by acts in the UK at the moment:

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PREMIER PROFESSIONAL MUSIC ASSO. OFFERS FREE MEMBERSHIP

How would you like to become a member of the Premier music association for education, development, mentoring and networking in the world for absolutely no cost.  Truly no cost and no charge card needed.  AMP, The Association of Music Professionals is going to give you an unprecedented offer for a limited time. This offer will extend to the first 75 respondents to this offer.

We are a membership organization of professionals who have won every award in the industry, including Grammy's, Stellar, Dove awards and the list goes on.  We will be working with you on every aspect of the music industry.  From sound engineering, songwriting, social media, artist development, booking, and publishing; we cover all the bases.  We are getting ready as a part of our offering to provide you with what we call our secret weapon for networking.  This will enable you to reach the unreachable in the music industry.  You will have an opportunity to network with professionals on all levels of the business.  Get your songs heard, get the recognition you deserve and all of this without having to leave your computer.  One of the most difficult things for writers to do is get their music heard.  We are going to help you with that.  We will be holding training, and networking events all over the country.

The process to get your free membership is very simple. All you have to do is send us your contact info and answer two questions,

 1. What services would you like to see in our offerings?

2. What would you be willing to pay monthly/ annually to become a member of AMP?

Click on comment, answer the questions, send us your info, and we will sign you up for this limited offer absolutely Free! 

REMEMBER THE FIRST 75 GET THE 
PRIZE!!!!!!!!!!
I HAVE JUST BEEN INFORMED THERE MAY BE AN ISSUE GETTING SIGNED UP. EMAIL TO GRADYSHUMAN@GMAIL.COM

July 25, 2012

CD'S GOING GOING GONE

Here is an article that just gives yet another wake up call for th music industry


WASHINGTON – At a House Commerce Committee hearing Wednesday on “The Future of Audio,” Recording Industry Association of America (RIAA) Chairman and CEO Cary Sherman will tell lawmakers how the music industry has “transformed how it does business,” touting the fact that digital formats now account for more than half of industry revenues and pointing to an array of licensed formats and services for fans.

At the hearing, before the House Commerce Committee Subcommittee on Communications and Technology, Sherman will testify (testimony here) that “CDs are no longer the primary format for the music business or the primary way the industry generates revenues. Digital is not just our future, it is our present. In 2004, the first year we had any meaningful digital revenues, the industry earned a grand total of $190 million from digital services. Last year, we hit nearly $3.5 billion. Quite a change.”

Sherman will tick off a litany of different models licensed by major music companies:

•    You want DRM-free downloads? We’ve got that: iTunes, AmazonMP3, eMusic, 7digital. 
•    You want to pay a modest monthly fee for all the music you can ever listen to – on your computer or smart phone? We’ve got that: Rhapsody, Spotify, MOG, Rdio, Music Unlimited, rara.com, Zune Music Pass. 
•    You want free, ad-supported video and audio streaming? We’ve got that: Spotify, YouTube, Vevo, Myspace Music, AOLMusic.
•    You want music bundled with your mobile phone? We’ve got that: Muve Music, Metro PCS/Rhapsody 
•    You want to store all your music in the cloud, so you can access it from wherever you might be? We’ve got that: iTunes Match, and more deals in the works. 
•    You want specialized digital radio services that offer you the niche kind of music you like to hear? We’ve got that: Pandora, SiriusXM, Last.fm, Yahoo!Music, AOLMusic, and over750 more such services. 
•    You want online simulcasts of AM/FM radio stations? That is available too: iHeartRadio, WJLK-FM 994.3 (The Point), KPWR-FM (Power 106), WXLC-FM (102.3 XLC), and over 750 more online radio stations fully licensed through our sister organization SoundExchange.
Sherman will testify that the agreement announced last month with the National Music Publishers’ Association (NMPA) and the Digital Media Association (DiMA), setting mechanical royalty rates and standards on a slate of new cutting-edge music business models, was a signal of a new focus of the industry and organization:

July 20, 2012

MOBILE WEBSITES THE FUTURE

To quote Bob Dylan " The Times They Are A Changing".  Once upon a time there were these things called records, then the not so bulky 6 tracks, then the tiny cassettes, and now the soon disappearing CD's.  Yes I said disappearing CD's.  So what's next you may ask?  Could it be PCs?  Don't jump so fast.  I remember when I thought gas would never reach a dollar a gallon. Yes , the times they are changin'.

To quote an article from the New York Times, mobile web sites are not an option, they are a requirement to do business in today's market.  All the major companies are rushing to build their sites while the smart innovators are already there.



WE are excited to announce AMP is building mobile websites specifically for the music industry.
We built our first site for an artist signed to Rocket Music, Elton Johns Management CO. 

Check out Riley, Rocket music's latest star.  This is her mobile link   go.wapple.net/riley

We are making a ridiculous offer to 20 specially selected independent Artist or writers. If you would like to be considered for this unprecedented offer contact. Grady Shuman @ Gradyshuman@gmail.com

The Mobile Web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a smartphone, a feature phone or a tablet computer, connected to a mobile network or other wireless network.
Traditionally, access to the Web has been via fixed-line services on large-screen laptops and desktop computers. However, the Web is becoming more accessible by portable and wireless devices and according to ITU (International Telecommunication Union) with current growth rates, web access by people on the move — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.[1] The shift to mobile Web access has been accelerating with the rise since 2007 of larger multitouch smartphones, and of multitouch tablet computers since 2010. Both platforms provide better Internet access and browser- or application-based user Web experiences than previous generations of mobile devices have done.
The distinction between mobile Web applications and native applications is anticipated to become increasingly blurred, as mobile browsers gain direct access to the hardware of mobile devices (including accelerometers and GPS chips), and the speed and abilities of browser-based applications improve. Persistent storage and access to sophisticated user interface graphics functions may further reduce the need for the development of platform-specific nativeapplications.
Mobile Web access today still suffers from interoperability and usability problems. Interoperability issues stem from the platform fragmentation of mobile devices, mobile operating systems, and browsers. Usability problems are centered around the small physical size of the mobile phone form factors (limits ondisplay resolution and user input/operating). Despite these shortcomings, many mobile developers choose to create apps using Mobile Web. A June 2011 research on mobile development found Mobile Web the third most used platform, trailing Android and iOS.[2] However, some of the leading VAS providers like Comviva, Onmobile have come a long 
WE are excited to announce AMP is building mobile websites specifically for the music industry.
We built our first site for an artist signed with Rocket Music, Elton Johns Management CO. We are making a ridicules offer to 20 specially selected independent Artist or writers. If you would like to be considered for this unprecedented offer contact. Grady Shuman @ Gradyshuman@gmail.c