February 2, 2017

20n things you need to know about your music

1. Your Songs Suck

Consumers will instantly click past a crappy song to thousands of online radio stations till they find a good song that really moves them in the first 10-20 seconds. You better have GREAT songs. It’s a CRAFT; it always has been. Treat is as such. You need to seek out a few mentors to teach you what they know about their CRAFT and apply your unique vision and perspective to that knowledge. Easy to do with all the online writing societies.

2. You’re Producing Yourself

Have you ever wondered why a record label would NEVER let you or your friends produce your own record? Have you ever wondered why most of the iconic Superstars STILL use producers? Why aren’t they saving money by producing themselves? Surely a producer at that level is pretty damn expensive! Get it? Just because you can work Pro-Tools or Logic doesn’t mean you can or should make a record. The label would put you with someone who is not only experienced at the entire process of making records, but a way better musician than you. The smart artist always thrives being around true pros that are better than them to soak in the education and grow to a new artistic level; fearless of the journey. Most artists will tell people why they can’t or won’t afford a producer and spend their money on their 25th guitar and new plug-ins for the home studio; avoiding the journey. Do you want to make great records or collect gear?

3. You’re Not Marketing…At ALL

Putting your music on iTunes, Spotify, Amazon etc. is digital distribution NOT marketing. Marketing is the art of influencing buying decisions. Having your CD available for purchase “wherever it’s sold” isn’t influencing buying decisions. Twitter, Vine, Instagram, Facebook, YouTube, Live Shows, Music Blogs, Indie Radio, Internet Radio, and PR are the marketing tools you need to master. These tools create awareness and drive traffic to your squeeze page where you get the consumer’s email address. It’s through their email that you will influence their buying decisions.

4. You’re Operating With An Out-Of-Date Business Model

You are still trying to cut cheap demos to shop to a record label to try to get a deal. You still think radio is the key to marketing your music. You still think that radio will be a powerful marketing tool when you do get your deal. You still think the labels make money selling records. You still think that if you get a deal that’s when you’ve made it. Wake up, that ship sailed a decade ago; you have to develop yourself, today.

5. You’re Not Thinking Like A Record Label

If you got signed today, the label would surround you with people that make a living writing songs, engineering, producing, doing public relations, marketing, promotion, booking bands, image consulting, Photographing, etc. All these people would be highly professional and much more dialed in to the market and process than you and your friends. If you’re thinking like a label, you are looking for a team of people to help you with at least some of these important items.

6. You’re Not Selling Your Music On Your Website

If you were truly DRIVING traffic anywhere to purchase your music, you would drive them to YOUR site and take all the money. Everyone needs a presence on Bandpage, Reverbnation, etc., but why on earth would u pay someone 30% of your record sales to do what you can do with a free plug in on your WordPress site? If it don’t make dollars, it don’t make sense.

7. You’re Not Posting Regular Videos To YouTube

YouTube is your new Radio with an amazing potential for reaching millions, no wait…now BILLIONS of people and you don’t need to spend 1 million dollars to bribe a freaking Program Director for a CHANCE at getting a few spins. The “shelf space” is unlimited (Unlike radio) and they pay royalties and advertising revenue. “I don’t get it because I just want to make music” is a cop out. why aren’t you learning everything you need to learn about this amazing opportunity?

8. You Suck At Project Management

If Steve Jobs approached the first products from Apple the way most of you approach managing your musical projects he would have died homeless. Jobs was a true artist, the first computers he and Wozniak made looked good, worked good, were packaged well, and were made in his garage. Instead of making 500 crappy computers with the limited budget they had, he made 50 AWESOME computers and the market place responded; the opportunities that came from the first run of AWESOME computers provided the momentum they needed to reach the next level. If you want to find someone to cut your songs for $300/song, I PROMISE you will find them. Record your 3 BEST songs for the same price as what you have to spend on 12 and do it RIGHT with a TALENTED TEAM. It’s gonna cost money, so think of it as an education. Then watch the market respond!

9. You’re Waiting For Your “Big Break”

Deep down you wish it was the old music business because, on the outside (from the cheap seats) it seemed easier when the labels took care of everything. Well they did and you would have paid dearly for that “EZ Button”. I got news for you, the Superstar Artists that are still around today, never let the labels take care of everything. They worked smarter and harder than that in a sea of sharks. You have to create your own opportunities, your own momentum. There’s no way around it. Nobody gets “discovered” anymore so get off the couch, put the bong down next to your baggage and get to work!

10. You Still Think Record Labels Develop Talent

Record labels don’t develop talent like Coca-Cola doesn’t repair cars; they don’t care about your music, they care about your current cash flow, and how many fans you have a measurable connection with. They care about what kind of market you created for yourself and if they can make money by adding fuel to the fire you already started. Think YouTube and Google. Google didn’t develop YouTube, they purchased them. So those smart guys at YouTube had to PROVE their idea had value in the market place; so do you.

11. You Don’t Think Of Your Music As Product

Until you do, nobody is going to hear your art.

12. You’re Self Sabotaging

This is the most common and most destructive mistake of them all. Let me save you the suspense, you’re gonna make mistakes. You’re gonna hit speed bumps. You’re gonna be rejected. You’re gonna have to get over it! You have to get out of your own way and just move forward. Stop making excuses. If you keep doing what you’ve always done, you’ll keep getting what you’ve always got. PERIOD. So make a change and watch massive amounts of energy quickly flow your way.

13. You Are Too Sensitive To Take Constructive Criticism

You would be amazed how many of your favorite Superstars were brutally schooled by the label on their first record. They were green just like you! “Go back and write us a single we can promote on the radio or we’re gonna drop you”. If you’re too dumb to know that you don’t know, you’ll never make it. Be professional and LEARN. It’s always better to stay quiet in a room and appear stupid than to open your mouth and remove all doubt.

14. You’re Listening To Haters

When you do start to get momentum, people you don’t know and sadly, many that you do will spit poison into every part of your life. Get used to it. You are doing what they can’t.

15. You Haven’t Defined Your Lane

You are afraid to pick a genre because you write in many. Consumers need ONE lane to connect with you in. Just because you pick one doesn’t mean you are ignoring the others. Get some traction in 1 lane first, that will help expose a project in a different lane to more people. Think John Mayer with his first few pop records and then he did a blues project. That blues project got a TON of exposure because he was now John Mayer the pop star.

16. You’re Live Performance Sucks

Nothing is more disappointing than seeing a decent band with great songs and nobody sings background vocals; except for a crappy band with crappy songs, and everyone singing background vocals.

17. You’re Not Capitalizing On Your Live Performances

Today’s music market is about endless content and email addresses. You should have constant video footage to market on social media. You should have boatloads of email addresses after every show. You should be moving product from the stage at every show. You should be gaining twitter followers at every show…THEN you can get laid. J

18. You’re Putting Too Much Stock Into Your ReverbNation Ranking

A #1 ranking for your small town or big city on ReverbNation + $2.54 will get you a cup of coffee at Starbucks. How are you getting paid for your songs?

19. You Don’t Know What You’re Doing On Twitter

Twitter is a simply amazing surgical marketing tool that allows you to SERIOUSLY target your specific market. When done correctly, your following will constantly grow. 1 year from now you could have well over 10k followers and now you have the means to drive tons of traffic to a squeeze page, or a YouTube video, or to….Get my point? Your fans are out there, go find them.

20. You Think It’s All About Music, Not Marketing

The truth is that it sure is nice when they expertly market a killer record, but if it was only about the music, there wouldn’t be any crappy songs on the radio. Think about that for a second. Without marketing, nobody cares about your music because they haven’t heard it.

October 1, 2016

Free Music Career

Image result for pics of an artist on stage

So you want a music career? Here's a myth, it's free. The fact is , it isn't free, and it takes complete commitment, and dedication. The days are gone where you go to a producer ,and offer a percentage of your career. The risk is to high , and the competition to steep.
 You make it with hard work, passion , drive , and some talent. The first three carry the most wait in today's digital world.

Whether your pursuing a carrier in medicine, legal, technical, ETC. 'YOU HAVE TO PAY '!
If you truly have the passion you will find away to make it happen. Don't believe for one minute someone else is going to do it for you.

It's not easy, but if you have the passion , and desire it's doable.

Check out the link below for some averages on arise in the industry

If your ready to go to work click on the following link.

If you're not don't bother it's a waste of time!

June 14, 2014

Inside Music

Inside Music

It's here our team at Sound Lab Studios has been working very hard to put this Educational series together for you. We have a line up of top Industry Professionals and Artist lined up for future shows to answer all of the questions you may have about the Music Industry. This ongoing series is not an option for your music toolbox but a requirement for your educational safety.

You will be hearing from the top pros. In the industry what the business is really like and where it is going in the future. Please give us your comments and ideas for future topics. Remember this is your future and we want to be a part of it. Stay tuned for upcoming shows!


March 22, 2013

Are You The Blame For Soaring Concert Tickets

Why Are Concert Ticket Prices So High?

A ticket to a Rolling Stones concert cost about $8 in 1969. Today, it can cost you up to $350 to get into a Stones show.
Prices of concert tickets are rising faster and higher than those for movies, theater — even sporting events. But rock 'n' roll is supposed to be the anti-establishment art form, and maybe that's why so many fans feel aggravated that rock — once for the masses — is now often for only the rich.
"I'm like an old rock 'n' roller and I can't go see them," said 47-year-old Steve Rex.
Outside a recent Rolling Stones concert in New York City, devoted Stones fan named Avi was desperate to get into the show. But he was shocked at the $350 price tag. "It's ridiculous; it's insane — $350 to see anybody, I don't know, I wouldn't pay it."
Even if he could afford it, he says he wouldn't want to give his money to what he imagines is some corporate pickpocket standing between the box office and the Stones. "I assume there's some guy standing on top of the buildings here on a big leather chair that's getting all the money," Avi said.
Who’s to Blame?
So who is getting all the money? Why are ticket prices so high? Some people say it's the rock stars just being greedy. Others blame a massive media conglomerate called Clear Channel Communications.
Even huge stars like Grammy Award winner Dave Matthews say they're troubled by what Clear Channel is doing to the music business.
"A big company like Clear Channel has every opportunity to sort of take over every edge of the business," Matthews said.
And that's exactly what some people say Clear Channel is doing.
Clear Channel is No. 1 in radio station ownership, the concert promotion industry, and ownership of concert arenas.
Since Clear Channel started buying up the industry, the average concert ticket price has risen by one-third. The sharp increase was so alarming, it triggered a Senate investigation last month.
Rocker Don Henley testified about Clear Channel before the Senate committee.
"I come at my own peril … This unprecedented control by the conglomerates is hurting the music business and the culture," Henley told Sen. John McCain, R-Ariz.
Just days after the hearings and the bad press that came with them, Clear Channel canceled a planned interview with 20/20. Instead, the company issued a statement, in which it points a finger right back at the rock moguls.
"It is high attendance, not high ticket prices that benefit Clear Channel … More than 100 percent of the ticket price increase in 2002 went to the artists," the company said in its statement.
Is Online Downloading the Culprit?
So who's telling the truth?
Miles Copeland, owner of Ark 21 Records and former manager of Sting, admits that Sting and other artists have a lot of control over ticket prices. If they seem greedy, Copeland says, it's because they're being ripped off every day — not by Clear Channel, but by their fans.
"Five years, 10 years, 15 years ago … every time you wanted music, you'd go to a record store and you'd have to fork out money to buy records. Well nowadays they say it's just OK to steal," Copeland said.
Steal online, that is. Apparently, many of us simply cannot resist the temptation of downloading music from the Internet. But all that free music is not without a price.
"The public ought to realize as they're complaining about ticket prices, that they're forcing ticket prices up because stealing music from the artists eliminates that source of income.