April 23, 2012

Radio and the digital revolution

WHERE IS RADIO GOING?

Here's what radio thinks. 
If this week’s National Association of Broadcasters Show is any indication, by 2020 “broadcasting” is a term that will be foreign to anyone under 40. Based on the show’s programming this year, as well as the general vibe that multiplatform delivery is the future, it seems that pretty soon no one will be concerned about how content is distributed — just if it’s good or not.
To repeat for emphasis:  "pretty soon no one will be concerned about how content is distributed — just if it’s good or not.”
Ok. Now what do you think? I'm trying an experiment on this blog. We in the business all have our visionary expectations of where we believe radio is going, or not going. Of course there are some good facts out there that enable us to make educational guesses, however they are just that, educational guesses. 
We invite you to become part of our extensive research to view the future of radio. We would love to post your opinions. Make a comment and we will do our best to include yours in our follow up blog.
Below I will give you some of the industry's guesses.
1. there will be no am - fm radio in a matter of a few years.
2. Only national radio
3. Internet radio will rule 


4. the world will come to an end


BLA BLA BLA!!!!!!!


Don't think for one minute that radio does not have their panties in a wad over the digital revolution. This is a scary time for the investors; the holding companies; the mom and pop shops etc... They are all scrambling to try to figure out this muck in the mud they're all apparently stuck in. if you would like to learn more, here is a link to an extensive research article written by some insiders http://futureofradioonline.com/Get some milk and cookies this could take a while.


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2 comments:

Don McKinzie said...
This comment has been removed by a blog administrator.
grady said...

Thanks for your comments.