My music should be enough
I'm not going to beat this topic up! Here's the deal. Get a website, start blogging and you might succeed. Don't and you are guaranteed to fail! You can trust this approach or not. If you decide not to; let me know how that works for you. The only person you have to believe about this topic is everyone who is or has been successful in the last ten or so years. Here are some basic tips to help you get started. So roll up your sleeves and get to work!!!!!!
Search marketing is key to creating awareness for your website, business and/or product.
Two major types of search marketing exist: natural (or organic) and paid search. Natural
search refers to search engine results that are unbiased and chosen solely based on how
relevant those results are to the original query. Paid search can refer to a number of ways in
which you pay every time your site or page is included in the search engines, listed or clicked on.
Natural Search
Search engines like Google, Bing, and Yahoo!, send out automated “crawlers”
to scour the Internet, link by link, and gather information about the pages
and sites they visit. Next, the crawler indexes the site, recording all kinds of
information: content, images, inbound and outbound links, page title, description,
keywords, language, and more.
Crawlers are completely automated and run 24/7, reporting back to the search engine what they find online. All the collected information is written into a database. When you search, search engines are really searching their own databases, which they update continuously. Search engines will visit your site anywhere from daily to monthly, but they all check back with your site on a regular basis to see if you’ve added new pages or content. Learn more about all of the major search engines and directories at www.SearchEngineWatch.com.
Paid Search
Pay per click and paid inclusion are two different types of paid search options.
Consider the following:
■ How much is each visitor worth to you? Knowing this cost is crucial to your spending.
■ How are your ads performing? Test different copy and see which ads users click the most and which ones lead to the most sales.
■ Which search engines perform best for you? Depending on your business and audience, one engine might be better than another.
■ Which keywords are most profitable for you? The phrase “baby toys” may be too expensive and “baby development” might cost far less, leading to higher profitability.
■ Are you geo-targeting your ads? You don’t want to show up for a nationwide search of “landscaping” if you only provide that service in Houston.
Keeping track of your return on investment is vital to the success of your paid search campaign. Paid inclusion products are offered by most major search engines. Search engines are unable to crawl your entire site.
SETTING UP YOUR WEBSITE TO BE FRIENDLY TO CRAWLERS IS VITALLY IMPORTANT TO YOUR SEARCH EFFORTS.
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