March 1, 2012

Digital shift effects /AMP ON D.L.


Digital Shift Effects

RIAA'S and AMP'S POSITION  ON DIGITAL DOWNLOADS
This is commonly known as “piracy,” but that’s too benign of a term to adequately describe the toll that music theft takes on the enormous cast of industry players working behind the scenes to bring music to your ears.  That cast includes songwriters, recording artists, audio engineers, computer technicians, talent scouts and marketing specialists, producers, publishers and countless others. 

While downloading one song may not feel like that serious of a crime, the accumulative impact of millions of songs downloaded illegally – and without any compensation to all the people who helped to create that song and bring it to fans – is devastating.

The law is quite clear here, and fortunately legal downloading is easy and doesn’t cost much. Music companies have licensed hundreds of digital partners offering download and subscription services, music video streaming, cable and satellite radio services, Internet radio webcasting, social networking music services, video-on-demand, podcasts, CD kiosks and digital jukeboxes, mobile products such as ringbacks, ringtones, wallpapers, audio and video downloads and more.  In fact, according to the global music trade body IFPI, there are now more than 13 million licensed tracks available on more than 400 different services worldwide.  That’s great news for music fans and the industry alike.



Once again there's no need to beat this topic up.  We tend to want to blame all of the download sites for this dilemma.  The fact of the matter is, if the public was not to use these sites, we would not be having this discussion.  The future of  the quality of music is very gloomy if our attitudes don't change.  If the writers, artists etc. can't make a living at their craft, they will find something else to do.  It's nice to get free stuff.  However there's a difference between stealing and free!!!!!

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