Here is an excerpt from my upcoming book. I would love to hear your comments.
CHAPTER 2
CHASING THE
DREAM / WHAT IS THE MUSIC BUSINESS
What is the music business;
OR ANOTHER QUESTION COULD BE ASKED, What was the music business?
In
this chapter we are going to take a look at the past, the present, and the
future of the music business. This is the beginning of your Due Diligence - appropriate
carefulness. Have you ever been for a walk in the forest in the South, in the
summertime? As a child you are taught to cautiously watch every step you take,
and keep a vigilant eye out for snakes. There are snakes in the south that are
very venomous and can cause you severe harm. Welcome to the music business.
Our
goal is to help protect you against these venomous varmints. Look at this book
as a survival guide, and you will need a snakebite kit, or two along the way.
We will be providing you with the paramount information you will need to
navigate this treacherous terrain.
Let’s
begin with a little history of the proverbial sinking of the Titanic, or if you
would record labels.
RECORD LABELS WHERE'S THE BEEF?
I
often speak to professional groups as well as local craft associations. I'm
frequently asked, are the labels really hurting? The answer is a definitive
yes! Going back to 2004 sales where approximately 36 to 40 billion globally,
from 2009 to 2012 they have plummeted from 14.5 billion to 6.3 billion, and
it's not going to get any better.
Here's the good news! The money
is still being spent, and your share is waiting, if you’re willing to do the
work. The Digital age is here! The biggest reason the record labels have
lost so much, simply put, is their arrogance. They got complacent, and thought
the gravy train would never end. Well it did, and they’re paying dearly
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